Where We’re At
The Smurfs Launch ONLY Collection in India
"We are very pleased to announce our apparel collection with ONLY for Smurfs,” says Smita Mishra, founder and chief executive officer, Prism Licensing. “The iconic blue character is here to bring back some nostalgia and connect with the MZ generation. This association will further strengthen ‘Smurfs’ as a fashion brand in the Indian market.”
THE SMURFS OPEN ITS GATE TO THE INDIAN MARKET WITH SMURFS X ONLY COLLECTION
ONLY brings an all-new collection in collaboration with the pop culture icons – Smurfs! Bright blue and instantly unforgettable, Smurfs have rapidly become global icons of self-expression on every continent. This universe of cute, joyous and cheerful characters comes to life via ONLY & latest coast-to-couch, off-duty limited edition collection. With quirky prints, street-style pieces, and sporty silhouettes, the collection is apt for young and fashion-conscious millennials and GenZ.
HarperCollins to bring the iconic 'The Smurfs' to India
'All for Smurf and Smurf for all' will be the aim of HarperCollins as it brings to India books related to the iconic global characters who are not only ambassadors of UN's Sustainable Development Goals but also thrive to inculcate values like marine life conservation and recycling among children. The first two sets of The Smurfs are expected to hit stores across India by August 10.
HARPERCOLLINS ANNOUNCES ITS ASSOCIATION WITH THE WORLDWIDE PHENOMENON THE SMURFS
‘Publishing has always been a key category for us which helps us connect with the kids and enrich them with core values that Smurfs stands for. We are excited to paint the town blue with the exciting range of Smurfs books from HarperCollins which will be a perfect addition to a kid’s bookshelf.’, said Smita Mishra, Founder & CEO, Prism Licensing LLP.